What is a long tail keyword? Basically it is word phrase containing 3 or more words that someone will use to search for a website using search engines. If you have a website about music, your primary keyword might be “music download” since you offer downloadable mp3s or videos. So based on that what might your long tail keywords be, everything from “get music download”, “premium music download”, to “rock music download” and “1980’s rock music download”. The combinations are endless. So what is so great about long tail keywords? First of all there is a low chance that you can rank high for an extra highly competitive keyword like “music” or even “music download” which has about 400 million competing pages. So you lower the number of your competitors by using a long tail keyword, which is the first benefit.

The second benefit is the ROI. Keywords like “music download” are far too broad, and a person seeking for music download may be looking for folk songs while you are offering only rock or rap music, which means plenty of uninterested parties might land on your website. When using a keyword like “rock music download” you are sure to attract only people already interested in what you have to offer, which means a greater return of investment.

The third and also a great benefit of long tail keywords is the fact that while you are promoting your website for a 3 or 4 word phrase you are also promoting it for every of the words you are using in that key phrase. So while it may be easy to rank number one for a keyword like “rare vintage rock music download” it is very hard to rank highly for “rock music download”, but nevertheless, by using a long tail keyword you are promoting your site for “rock music download” as well and thus increasing your rank in the SERP.

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